The Re-Imagined Digital Retail Experience

Using NFC (near-field communication) tags, precise body scanning, interactive mirrors, and automated cashier-less checkout, the re-imagined digital retail experience addresses the pain points of in-store shopping, while extending the experience to shoppers’ personal devices, wherever they may be.

Because clothing is stored virtually, the racks and shelves can keep just one item, with additional sizes and colors accessible through the app. The store becomes more of a shoppable showroom.

This is concept work. I do not claim ownership of the photographic assets used here.

The Challenge

 

A new client walks into a luxury fashion store. If this client doesn’t purchase anything or doesn’t sign up in the brands database, the brand has lost an opportunity. 


What could be an engaging, natural or fun way to obtain this client, and how could an App solve this problem while having the client walk out with a positive in-store experience? 

Research and Discovery Insights

 

Pain points of the in-store shopping experience include:

•Locating products can be difficult

•Products are out of stock

•Long checkout lines

•Untidy racks and shelves

•Incorrect labels

•Shoppers are unable to find a store associate

•It ends when the shopper leaves the store

The Solution

 

Using NFC (near-field communication) tags, precise body scanning, interactive mirrors, and automated cashier-less checkout, the re-imagined digital retail experience addresses the pain points of in-store shopping, while extending the experience to shoppers’ personal devices, wherever they may be.

Because clothing is stored virtually, the racks and shelves can keep just one item, with additional sizes and colors accessible through the app. The store becomes more of a shoppable showroom.

  • NFC Tags

    NFC tags are small adhesive devices that allow someone to transfer data between two devices in close proximity. They can be programmed to perform almost any action on a smart device. In this scenario, they are used to add an item to Dressing Room.

  • Precise Body Scanning

    Using accurate-to-the-millimeter body scanning technology, a shopper can create a digital representation of their body. The model can be used for more accurate sizing, and to virtually try on any item in the database, including those not in the store.

  • Interactive Mirrors

    Interactive mirrors show the digital replication of the shopper, and clothing items can be simulated on the shopper in real time. This allows the shopper to “try on” products without even touching them, including products that are out of stock, products from past seasons, and hard to find products.

  • Automated Cashier-less Checkout

    Similar to Amazon Go, this technology allows a shopper to simply walk out the door to purchase their items, rather than interact with a cashier. The experience I am proposing will have shopper’s payment information, and the NFC tags record which items the shopper has selected.

‘Tap to add’ flow

  • 1. Home screen - tap to add

    Upon opening the app, the user sees a welcome message and a large button prompting them to tap to add an item to their Dressing Room.

  • 2. Ready to tap and add item

    The device is ready to tap an NFC tag and add the item to Dressing Room.

  • 3. Tapped item confirmation

    After tapping the NFC tag of an item, the user sees an item confirmation screen. They can add the item to Dressing Room, or directly to bag.

  • 4. Item added

    After confirming the item, the user can go to their Dressing Room, which contains all the items they’ve selected to virtually try on. They can also choose to continue shopping.

  • 5. Return to home screen

    The user selects ‘Continue shopping’ and is returned to the home screen. Blue circle on ‘Dressing Room’ indicates the number of items added.

‘Generate body scan’ flow

  • 1. Home screen - Generate body scan

    After adding items, the user selects ‘Generate body scan code.’

  • 2. Generate body scan

    The user walks over to the body scanner and scans the QR code.

  • 3. Body scan results

    The body scan results are ready in milliseconds. The user can see their recommended sizes across all clothing categories, with option to change sizing by country.

‘Dressing Room’

  • 1. Dressing Room tab

    In ‘Dressing Room,’ the user can add items to each part of their personal virtual model via two methods. One, they can click the body area on the model. Two, they can scroll down to toggle on/off the items in their Dressing Room.

  • 2. Add accessories

    The user clicks ‘Add accessories’ on the virtual model, and a screen pops up showing the accessories they’ve added to their Dressing Room.

  • 3. Accessory added

    The user toggles on the item, clicks ‘Done,’ and the accessory appears on the model.

  • 4. Add bottoms

    Just like adding an accessory, the user can also add bottoms.

  • 5. Bottoms added

    The user can now see multiple items on their virtual body model. This process can continue with any piece of clothing, including layering.

  • 6. Add items to bag

    User can add items to bag from virtual body model. A blue circle with ‘2’ appears on the Bag tab of the bottom menu.

Cashier-less checkout

  • 1. Shopping bag

    User clicks ‘Bag’ tab on bottom of screen menu, and sees the items they’ve added. The size is auto-populated based on the measurements taken in the body scan, and user has option to change.

  • 2. Pick up items

    The user clicks ‘Pack up items,’ which prompts a store employee to gather and bag the selected items. The user shows this QR code to the store employee to verify correct order and customer.

  • 3. Order complete

    The user gets their items from the store employee, and is free to leave the store. Payment information was previously entered in the app setup, so the user does not need to wait in a checkout line to pay.

Interactive “mirror”

  • 1. Interactive mirror home

    Using the personalized body scan, the user can view a life-size version of themselves, and preview any items in the digital catalog. Clicking on an area of the body will allow them to try on items for that area.

  • 2. Zoom in on click

    The user taps on an area of the body, and can add items using the same process mentioned above.

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Microsoft Security